The charity (sponsored) walks industry (for that's what it has become) is now so prevalent that it is, I regret, inevitable that sooner or later there will be a serious incident involving under-prepared, under-equipped and inexperienced participants. When it happens (write the headlines, facebook and twitter comments for yourself) the whole industry will be put into disrepute. The result, for the few years at least, will be an unwillingness of charities to host such events, matched by a reluctance by entirely well-intentioned supporters to take part.
There are exceptions, though. On a spectrum from well-organised, well-supported and safety-oriented events to inadequately mounted, supported and supervised ones, I would put the Oxfam Trailtrekker 100Km event in the Yorkshire Dales, followed by the LDWA hundreds ... to, at the bottom, SOME Yorkshire three-peaks and SOME National three-peaks charity events. Trailtrekker is the best organised event of any sort that I have participated in, and, so far as this discussion is concerned, has the highest level of support and safety awareness that I've ever encountered. It's what got me into the hundred (I didn't know if could do 100 Km let alone 100 miles, and was so impressed with Trailtrekker that I continue to support it).
At the other end of the scale, I have participated in a different charity walk event in the Dales and done an individual (non-sponsored) Yorkshire three peaks. On the day in question I was near the front of the large crowd when the group in the lead diverted off onto a signed route (it was the 5-mile route not the 24-mile: the advertised arrow markers were the same for the two distances, and not one of the diverters was using a map or their route information). The first set of gates which I encountered were all left wide open; when I shut them the group behind complained (they were already open, see). Near the end of the longer route I overtook many of the 12-milers, some limping badly while volunteers stood watching. There were free (donated) boxed sandwiches and a small box of raisins; there was no other food available other than a breakfast burger, and the impression had been given that it would be (it was possibly enough for 5 miles but not 12 or 24).
On the Yorkshire three-peaks day there were approximately 400 people doing a variety of sponsored events with a few individuals and small groups. On the way up Pen-y-Ghent the first gate was already open, and there were no volunteers or backmarkers to close it. The (now diverted) route to Whernside was through the slop-fest, no attempt being made by group leaders to avoid it or pre-warn. The same leaders had already passed discarded litter. No-one I saw was carrying sufficient water, and I didn't see evidence of maps, compasses or GPS.
It's not that inexperience and unpreparedness is confined to charity events, it's the sheer numbers now doing them. That combined with a lack of support, safety awareness and countryside knowledge on the part of organisers. The result of the first media-fuelled incident is likely to be a call for compulsory registration and/or some sort of code of conduct to which charities and participants have to sign up. Trailtrekker is not cheap (£50 per person with early-bird reductions), but if that's what an adequate level of support requires, let that be the benchmark. Charity fund-raising will inevitably suffer, and that will be a very great shame, since the rationale and motivation for such events is indisputable.
Iain