It's named after Rudyard Kipling - or more accurately, his parents.
See
http://www.touruk.co.uk/staffordshire/Leek.htm
I did this event last year and had it down for this year, but was about to put my entry in the post when I saw the "Event Full" notice. It is a testing event, especially if you throw in Shuttlingsloe. I remember that endless climb up to the Roaches and the weather on Saturday must have made it hard - my sympathies. (I also remember the excellent food at the end!) - Garfield